Built by
a marketer and
developer.
Not an agency stitched together. Just one person who does both.
Duology was built to fix the handoff.
I've seen this disconnect play out from both sides: campaigns launching before the site could handle them, sites shipping new features nobody was actually driving traffic to. Different teams, different priorities, and the client stuck in the middle, translating between them.
- Marketing and dev working in separate silos, briefed separately
- Campaigns launch before the site's ready to convert them
- No one person owns the whole picture, so things get missed
- Delays and confusion when something needs fixing on both sides
There had to be a better way. So Duology works differently - one point of contact who owns the brief, the build, and the growth plan. One timeline, no handoffs, nothing lost in translation.
- One person across the whole build, from strategy to shipped site
- Marketing and dev decisions made together, not in isolation
- Nothing gets lost in translation between separate teams
- A site built to convert, not just built to launch
One person, every project.
Cait Lorenzo-Mahon
Founder
With over a decade in web development and marketing, Cait builds both the technical foundations and the growth strategy that help startups stand out.
Having worked across global charities, construction, healthcare and e-commerce, she brings a rare perspective that spans both sides of the build, from technical architecture to go-to-market strategy, turning complex ideas into clear, compelling digital experiences.
She's led the technical build of a Drupal CMS serving over a million users a year for a global charity, learning first-hand what it takes for a website to perform under real pressure, and pairing that technical grounding with a marketer's eye for what actually drives growth.
That combination of strategic thinking, creative direction and technical expertise has made her a trusted leader in the digital space, known for work that's both visually distinctive and commercially effective.
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