Built by a marketer and developer.
Not an agency stitched together. Just one person who does both.
Duology was built to fix the handoff.
I've seen this disconnect play out from both sides: campaigns launching before the site could handle them, sites shipping new features nobody was actually driving traffic to. Different teams, different priorities, and the client stuck in the middle, translating between them.
- Marketing and dev working in separate silos, briefed separately
- Campaigns launch before the site's ready to convert them
- No one person owns the whole picture, so things get missed
- Delays and confusion when something needs fixing on both sides
There had to be a better way. So Duology works differently - one point of contact who owns the brief, the build, and the growth plan. One timeline, no handoffs, nothing lost in translation.
- One person across the whole build, from strategy to shipped site
- Marketing and dev decisions made together, not in isolation
- Nothing gets lost in translation between separate teams
- A site built to convert, not just built to launch
One person, every project.
Cait Lorenzo-Mahon
Founder
Cait has spent over a decade in web development and marketing, building both the website and the growth strategy behind it. She founded Duology so startups, SMEs, charities and founders could get both sides from one person, without the handoff between agencies.
Most recently, she has worked on the build and management of a Drupal CMS site with 5.5 million visitors a year for a global charity, and has worked across construction, healthcare and e-commerce - so she knows what it takes for a site to perform under real pressure.
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