ChompiLaunching a fairer way to find pet care.
- Client
- Chompi, Doncaster
- Services
- Branding, Marketing, Web design & build
- Year
- 2026
- Status
- Live
The brand, marketing and launch website for Chompi, a pet-care platform connecting owners with vetted local sitters in Doncaster, Sheffield and Leeds - created from scratch to show why it's a fairer alternative to the big platforms, and to grow a waitlist ahead of the app launch.
What Chompi needed
- A brand from scratch - warm and trustworthy, and clearly different from Rover and Tailster.
- Explain a brand-new pet-care platform clearly, to people who already know the big platforms.
- Make the difference in fees obvious: 10% to Chompi, against 25% or more on other platforms.
- Build trust in sitters before anyone had booked one.
- Grow a waitlist of pet owners - and recruit sitters - ahead of the app launch.
What we delivered
- The Chompi brand: logo, colours and a friendly, playful look, used across the website and marketing.
- Launch marketing, including a printed launch flyer, to grow the waitlist and recruit local sitters.
- A simple three-step "How Chompi works", from finding a sitter to tracking every visit.
- A side-by-side fee comparison, so the saving is clear at a glance.
- Trust signals throughout: background-check badges, GPS-verified check-ins and real photos from sitters.
- A waitlist with a founding-member offer, a separate page for sitters, and the site in five languages.
The site.
How Chompi works: find a sitter, book with confidence, track every visit
The services: dog boarding, dog walking, pet drop-ins and doggy day care
On mobile.
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